Tag Archives: Fabio Haag

A Celebration of Type in Brazil

Between March 19th to 25th, Brazilian typophiles were lucky to experience the biggest type event in all Brazilian history. TPC10 was a celebration of the 10 years of Tipocracia – an educational project, headed by Henrique Nardi, that travels throughout Brazil promoting the typographic culture with lectures and workshops.


The audience was practically breathing type with a total of 19 guests, coming from Argentina to The Hague, in a series of talks, panels and workshops. My colleague, Fernando, and I were invited to talk about the new corporate typeface we designed for Petrobras, the largest company in Brazil. It was a real pleasure to shed light on such an important project, and take the audience through its development step by step, which answered a very complex briefing.

Pages from Petrobras_TPC10_Release

Over the nights, there were Type&Beer sessions, encouraged by Tony De Marco and myself. These were to alleviate the information overload of the day and test the guests’ calligraphic abilities after several beers and cachaça bottles.

I began my interest in type almost at the same time that the Tipocracia project came to life, and I can guarantee that the hard work that Henrique Nardi has put into this has had a tremendous impact on forming the typographic culture we have here today. More than an event for the community, TPC10 was a real celebration of Tipocracia’s proposition: happy anniversary!

Fabio Haag

Fabio and Fernando at tpc10


The Brazilian international typography conference, Tipocracia, is celebrating its 10th birthday this year with seven days of workshops, talks and debates on type design, history, calligraphy, letterpress, the market, trends and new technologies. We’re proud to be sponsoring the conference this year, but we’re also excited to have Fabio and Fernando presenting a talk on our latest custom font, designed for the Brazilian energy company, Petrobras.

To celebrate the release of the new font, we’ve produced a new poster to add to our Brazilian projects series of posters. These are going to be available at tpc10 and are a limited edition showcasing Petrobras Sans. If you’re at tpc10, then make sure you pick one up before they’re all gone.


On The Front Line of Brazilian Font Design

Olá from Brazil. I’m Fabio Haag, Creative Director for the Dalton Maag Brazil office.


Brazil is now an expanding market for graphic and type design, and one which we’re very excited to be part of. Over the last few months we’ve been involved in some amazing Brazilian projects and been able to show that high quality type design is an important element in branding in South America. As much as we enjoy keeping our heads down and drawing letters, it’s also very rewarding to get out of the office and meet people to talk about type, life and caipirinhas.

Bruno and I recently did some travelling around Brazil, giving a number of different talks, open and private, formal and some very informal ones. In Porto Alegre and Rio de Janeiro, Bruno and I talked about how we can collaborate with graphic designers to achieve projects with higher typographic standards. Whilst in São Paulo, Bruno spoke about Nokia Pure, one of the most ambitious type design projects in recent history, and the challenges of creating a unified type design spanning 15 scripts.

The feedback that we got from these talks was overwhelmingly positive, and we were very impressed by the enthusiasm of our audiences. It was a real pleasure to be able to reach out to our friends in Porto Alegre, São Paulo and Rio de Janeiro and we want to thank ApDesign, ESPM, ADG and ESDI for their support in making this possible.

Stepping outside the office is a good exercise in shifting focus away from the day to day management of individual projects, to seeing the bigger picture. We are very happy with our success in Brazil and plans for an even bigger presence here are now on the horizon.