Jonas Schudel has been awarded the coveted Red Dot: Best of the Best in the Red Dot Award: Communication Design 2013, as recognition of his work on Dalton Maag’s Corporate Edition of the Effra font family. He completed the design concept for the Latin Weights between Light and Heavy during his internships, and collaborated closely with the Dalton Maag design team on the other styles which formed the foundation for the completed and expanded Corporate font family.
The Red Dot Design Award is one of the world’s largest design competitions. The Design Zentrum Nordrhein Westfalen started honouring excellent design in 1954 and the Red Dot is now awarded in the disciplines of product design, design concept and communication design. The Red Dot jury evaluated 6,800 entries this year, and awarded only 62 Red Dot: Best of the Best awards for exceptional creative achievements in the field of communication design.
The Effra font family has its roots in one of the earliest sans serif designs commercially available, Caslon Junior, from 1816. The design has been updated for contemporary use, and expanded to Dalton Maag’s Corporate Edition character set. Effra’s overriding design features are its clean lines and open proportions; its circular characters hint at a geometric basis and express modernity. Where traditional Grotesque features are expected, the font family surprises with soft and humanist design details.
As well as being a professional designer, Jonas Schudel is also a lecturer at the Zurich School of Design for Typography/Font Design on the Type Design degree course, which he has led since 2006. He also lectures on these topics at the School of Design Aargau in the area of continuing education.
Prof. Dr. Peter Zec, initiator and CEO of Red Dot said: “Every year, the days when design experts from all over the world come together for the Red Dot judging process are full of surprises and inspiration. Many of the numerous entries in the Red Dot Design Award: Communication Design 2013, coming from 43 countries, have impressed the jury. But only the best works will win an award. Only those who manage to stand out from the crowd in a competition, show high market potential and economic visibility. Winning a Red Dot is the best way to do so.”