Today sees the launch of Dalton Maag’s Oscine, a new sans serif display font family with a geometrical design expression and a condensed feel. It combines quirky lowercase characters with more conventional capitals, and has exactly the right amount of character.
Oscine can have a very different feel depending on whether only the lower or uppercase is used, or the two are used together. If designers choose to only use the uppercase then the font is serious and hard hitting, behaving like a traditional grotesque. If they opt for including the lowercase then its personality becomes more playful and distinctive. This makes Oscine a very flexible display font that can be used in a wide variety of situations.
The condensed proportions and high x-height make it a great choice for wayfinding, while refined draughtsmanship, shortened descenders and a strong personality ensure its suitability for headlines and titles. An unconventional lowercase gives Oscine its instant recognition factor. The characters are bold in their execution and the missing tails and spurs on selected letters (a, b, d, p, and q) render them delightfully idiosyncratic.
Originally designed for low resolution TV screens by Bruno Maag and Ron Carpenter, Oscine has been tweaked and optimised for today’s print and high resolution digital environments. It is level one hinted, covers an extended Latin character set, and is available in two weights, a regular and bold. The weight differentiations are subtle, and carefully set for maximum impact at large sizes.
Oscine is available to purchase at www.daltonmaag.com